Series of part scripted, part improvised comedic :60 films. Outraged by the lack of style for the big man, Shaq partners JCPenney with his XLG clothing line - and trains store employees on how to bring the sexy to big + tall.
Debuted to become one of the brand’s highest performing videos.
Client: JCPenney
Director: Jonah Ingram
Creative Director: Steve Rumsey
Sr Creative Manager: Kelsey Walters
Art Director: Jason Estes
Producer: Amanda Burns
Production Company: Nametag
Line Producer: Joe Young
DP: Noe Medrano
Cinematographer: Scotty Reese
1st AC: Ryan Maserang | Key Grip: JT Huffer
Still Photography: Ryan Maserang
Editor: Jonah Ingram
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